Hawaiʻi Farm Trails supports local farmers through digital platform, retail operations, and other services

April 28, 2023 (Pacific Business News) When Kālisi Mausio and her sister, Angela Fa‘anunu, won a lease for agricultural land through Kamehameha Schools’ Mahiai Matchup competition, they wanted to create opportunities for their Kaivao Farm, which is located outside of Hilo and specializes in ʻulu.

But when they looked into agritourism, they “quickly saw many gaps in the industry whereby local farmers were not benefiting enough from [tourism], Hawaiʻi’s largest sector,” Mausio said.

“We could see a big disconnect on the ground between small family farms and visitors.”

In an effort to remedy that, the sisters developed Hawaii Farm Trails as “a digital one-stop shop for all agritourism operators to be discovered easily,” as Mausio describes it. The app and website feature a list of farms and ranches, as well as farmers markets and other events, with information on tours, tastings and other activities available at each site.

Read full article on: Pacific Business News