Meet ʻUala: Hawaiʻi-Grown Sweet Potato

A staple on every lūʻau plate

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Creamy, delicious, and higher in antioxidants than blueberries. Add more purple to your plate!

Preparing dinner is fast with recipe-ready ʻuala – farm-fresh and already peeled, cut, steamed and frozen – making cooking with purple sweet potatoes a cinch.

Cubed pala'ai squash on cutting board. Cubed pala'ai squash on cutting board.

ʻUala in the Kitchen

What are sweet potatoes good for? This Hawaiʻi staple is used in a multitude of ways from potato chips to pie. Go beyond the simple steamed and sliced side dish you’re used to and transform ʻuala in ways you never imagined with these creative recipes from our community.

Sweet Potato Recipes

Mashed Purple Sweet Potato

Whip up a buttery batch of mashed purple sweet potato in less than 10 minutes with our recipe-ready ʻuala.

Purple Sweet Potato Pie

Vivid purple Okinawan sweet potato packs healthy antioxidants into this delicious pie recipe - pe...

Sweet Potato Bread

A simple sweet potato bread recipe perfect for an afternoon snack, french toast or bread pudding.

Sweet Potato: Past to Present

‘Uala, also known as purple sweet potatoes, have been a staple crop in Hawai‘i for generations, with varieties introduced from South America by Polynesian voyagers centuries ago. Early Hawaiians appreciated this hardy tuber for its ability to thrive in drier climates. They used it to make ‘uala ho’omalamala, similar to poi, and ‘uala ‘awa’awa – an alcoholic beverage made of fermented mashed ʻuala and water. Our bright-purple Okinawan variety arrived in Hawai‘i during the plantation era and has become a local favorite.

Fun Fact: There are 270 varieties of sweet potatoes. 70 having Hawaiian names.

Good substitute for imported starches:

Growing ‘Uala:

Learn More About ʻUala

The Okinawan Sweet Potato: A Purple Powerhouse of Nutrition

The primary nutritional benefit, and the one for which Okinawan sweet potatoes are especially prized, is their high antioxidant levels.

Meet Our ʻUala Ambassador

Sarah is best known on Oʻahu for her farm-to-table events, her food and wellness blog The Healthy...

What is the Difference Between Purple Sweet Potato and Ube?

Many people confuse Okinawan sweet potato and ube because of their shared purple color so we're sharing the major differences and similarities between these plants.

Our Farmers Grow ʻUala

Our “farmer owned, ‘āina grown” approach enables farmers to focus on farming, while the co-op takes on aggregation, processing and marketing for them – helping to make small, diversified agriculture in Hawaiʻi viable and the islands more food secure.

Discover Recipe-Ready ʻUala

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Co-crops like ‘uala support local farmers, regenerative agroforestry, and community health, and reduce Hawaiʻi’s dependence on imported staples. You can contribute in the most delicious way – by eating and cooking with purple sweet potatoes! Let us make it easy for you with our recipe-ready ‘uala.

Order your choice of:

Buy ʻUala (sweet potato)

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Find us at your local grocery store!

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