Meet ʻUala: Hawaiʻi-Grown Sweet Potato

An essential staple in the traditional Hawaiian diet.

Shop Now

Creamy, delicious, and higher in antioxidants than blueberries. Add more purple to your plate!

Preparing dinner is fast with recipe-ready ʻuala – farm-fresh and already peeled, cut, steamed and frozen – making cooking with purple sweet potatoes a cinch.

ʻUala in the Kitchen

ʻUala Recipes

Mashed Purple Sweet Potato

Whip up a buttery batch of mashed purple sweet potato in less than 10 minutes with our recipe-ready ʻuala.

Purple Sweet Potato Pie

Vivid purple Okinawan sweet potato packs healthy antioxidants into this delicious pie recipe - pe...

Sweet Potato Bread

A simple sweet potato bread recipe perfect for an afternoon snack, french toast or bread pudding.

Substitute Imported Starches

Sweet Potato: Past to Present

Growing ‘Uala:

Learn How to Grow ʻUala

Learn More About ʻUala

The Okinawan Sweet Potato: A Purple Powerhouse of Nutrition

The primary nutritional benefit, and the one for which Okinawan sweet potatoes are especially prized, is their high antioxidant levels.

Meet Our ʻUala Ambassador

Sarah is best known on Oʻahu for her farm-to-table events, her food and wellness blog The Healthy...

What is the Difference Between Purple Sweet Potato and Ube?

Many people confuse Okinawan sweet potato and ube because of their shared purple color so we're sharing the major differences and similarities between these plants.

Good for you, our farmers, & our planet

Our “farmer owned, ‘āina grown” approach enables farmers to focus on farming, while the co-op takes on aggregation, processing and marketing for them, helping to make small, diversified agriculture in Hawaiʻi viable and the islands more food secure.
Co-crops like ‘uala support local farmers, regenerative agroforestry, community health, and reduce Hawaiʻi’s dependence on imported staples.
You can contribute in the most satisfying way: by eating ‘uala! Let us make it easy for you with our recipe-ready ‘uala.

Meet ʻUala's Co-Crops

Meet ʻUlu (Breadfruit)

A highly versatile and nutritious tropical fruit that has been a staple in Pacific Island diets for centuries.

Meet Kalo (Taro)

While the leaves are used to make steamy, succulent laulau and lūʻau, the root is made into paʻiʻ...

Meet Palaʻai (Pumpkin)

Sweet and savory, rich in vitamins and nutrients, good for the earth, and delicious in so many ways!

Discover Recipe-Ready ʻUala

Shop Now

Find us at your local grocery store!

Product Locator

Sign Up For Updates

Promotions, new products and sales. Directly to your inbox.