[Past] Story-Based Marketing for Hawai‘i Farm Products
Presented by Hawai‘i ‘Ulu Cooperative and The Kohala Center
East Hawai‘i: Wednesday, August 28, 2019 • 5–8 p.m.
‘Alae Postharvest Facility, 895 Kauhiula Rd, Hilo, HI 96720
West Hawai‘i: Thursday, August 29, 2019 • 5–8 p.m.
Honalo Marshaling Yard, 79-1017 East Honalo Rd, Kailua-Kona, HI 96740
Registration: Sign up by Wednesday, August 21 by emailing info@eatbreadfruit.com. Attendance is free, but space is limited!
Learn to tell the authentic story of your farm or farm product to better reach your target audience. Workshops will include a discussion of best practices and lessons from the field, tools to help develop your own story-based marketing strategy and
tactics, and time to work individually and in groups with guidance and feedback from knowledgeable consultants.
Presenters: Jake and Chelsea Davis, Local food branding consultants and
owners of Root Cellar, Columbia, Missouri