Story-Based Marketing for Hawai‘i Farm Products

Story-Based Marketing for Hawai‘i Farm Products

Presented by Hawai‘i ‘Ulu Cooperative and The Kohala Center

East Hawai‘i: Wednesday, August 28, 2019 • 5–8 p.m.
‘Alae Postharvest Facility, 895 Kauhiula Rd, Hilo, HI 96720

West Hawai‘i: Thursday, August 29, 2019 • 5–8 p.m.
Honalo Marshaling Yard, 79-1017 East Honalo Rd, Kailua-Kona, HI 96740

Registration: Sign up by Wednesday, August 21 by emailing Attendance is free, but space is limited!

Learn to tell the authentic story of your farm or farm product to better reach your target audience. Workshops will include a discussion of best practices and lessons from the field, tools to help develop your own story-based marketing strategy and
tactics, and time to work individually and in groups with guidance and feedback from knowledgeable consultants.

Presenters: Jake and Chelsea Davis, Local food branding consultants and
owners of Root Cellar, Columbia, Missouri

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